Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as
A) clickstream advertising.
B) behavioral targeting.
C) online profiling.
D) long tail marketing.
E) crowdsourcing.
B
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Alice's Aspirin Inc, produces and packages aspirin for sale to retail stores. Bob buys a bottle of Alice's aspirin at Dahl's Food Stores. Two days later Bob's friend, Hank, takes two aspirin while at Bob's house. Within minutes, Hank is very ill and is rushed to the hospital, where it is found that a defect in the aspirin caused the reaction. Which of the following is correct?
a. Hank can sue both Alice's Aspirin Inc. and Dahl's under tort theories because he is an injured party due to the defective product. b. Hank cannot sue anyone because he assumed the risk of taking the aspirin. c. Hank cannot sue anyone because he is not in privity with Dahl's or Alice's. d. Hank can sue but will not be able to recover consequential damages for his medical expenses.
The before-tax cost of debt, which is lower than the after-tax cost, is used as the component cost of debt for purposes of developing the firm's WACC.
Answer the following statement true (T) or false (F)
A penetration pricing policy
A. tries to sell the whole market at one low price. B. usually involves a slow reduction in price over time. C. tries to sell the top of the market at a high price. D. is used when the firm does not expect strong competition soon after its product is introduced. E. is used when demand for the product involved is inelastic.
Case-Based Critical Thinking QuestionsCase 8-2Elena is a Marketing Manager for a growing Internet business called Rainmaker Teas. Elena is researching the different types of online ads that are available to use in the launch of their five new white tea flavors.Rainmaker teas has a logo for each category of tea, and in keeping with the rain/sky theme, the logo for the white teas is a white cloud. Elena plans to have a white cloud with some promotional information float across the screen. This is an example of a(n) ____ ad.
A. floating B. moving C. animated D. flash