When speakers try to show the audience that they are credible and therefore worth believing,

they are using the persuasive appeal that Aristotle called __________.

Fill in the blanks with correct word


ethos

Communication & Mass Media

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Which of the following is true about speech delivery?

A) do not be nonverbally immediate B) speak extemporaneously C) always memorize your speech D) never speak using notes

Communication & Mass Media

Immersion in television culture produces a ______ effect, whereby heavy viewing mutes differences based on cultural, social, and political characteristics.

A. uniformity B. mainstreaming C. hypnotism D. homogenous

Communication & Mass Media

Goffman identified a gaze pattern we follow when we don’t plan to converse with someone we encounter. It consists of brief eye contact followed immediately by gaze aversion. What is this pattern called?

a. civil inattention b. civil salutation c. civil disobedience d. civil sighting

Communication & Mass Media

According to the social movement model, all of the following are unique characteristics of social movements except:

a. social movements either promote or oppose social change b. social movements are limited in scope both historically and geographically c. social movements are not institutionalized or recognized by those in power d. social movements encounter opposition from those in power

Communication & Mass Media