Factors that increase a firm's emphasis on ________ include purchases that are "new tasks" for a customer and transactions that require negotiation
A) m-commerce
B) mass marketing
C) public relations
D) direct marketing
E) personal selling
E
You might also like to view...
Which of the following statements is correct?
A. Financial institutions in other countries generally are less regulated than in the United States. B. One reason domestic firms "go global" is to sell products in saturated markets. C. Often firms can avoid labor laws that apply to foreign manufacturers by establishing manufacturing units in the country where the hurdles apply. D. One of the advantages associated with doing business in international markets is that all countries report their financial statements in the U.S. dollar. E. A multinational firm takes advantage of the cultural differences among countries and uses the same marketing strategy in every country in which it operates.
A supply chain
A. focuses on procuring materials needed for production, so its main weakness is that it ignores customer needs. B. requires skill in coordinating activities among different firms, which has prompted many firms to seek help from outside experts. C. concerns only direct relationships between producers, while a channel of distribution may involve intermediaries. D. is most effective when the objectives of the manufacturer at the beginning of the chain guide the activities of all other firms in the chain. E. is part of a broader network of relationships called a channel of distribution.
Which of the following represents traditional media that can help in advertising products?
A. television B. Facebook C. LinkedIn D. Twitter E. Instagram
Correlation analysis is used to determine whether there is a linear relationship between an independent variable x and a dependent variable y
Indicate whether the statement is true or false