Tosho Electronics, a leading Japanese, electronic manufacturer believes shorter product life cycles of new products reduce the scope for R&D and innovation. Offer a possible reason for shorter life cycles
What will be an ideal response?
Student answers will vary. Rivals are quick to copy success of an innovation. An innovative product is copied even before the company recovers the cost of R&D. This leads to shorter life cycles for products.
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The oft-told story of the Nordstrom customer who returned a set of tires:
A) reinforces the need to maintain management control on what employees give away. B) reflects poorly on the manager since Nordstrom doesn't even sell tires. C) shows how irrational some customers are. D) illustrates positive ripple effects that can come from a service tale becoming a legend.
Systems development represents 80 to 90 percent of the total cost of a computer system
Indicate whether the statement is true or false
Well-established distributors in a marketing channel often have relationships with competitors. In the context of market channels, which of the following channel strategies corresponds to this issue?
A. control B. coverage C. capital D. character E. continuity
Sam orally agreed to sell his house to Humphrey. Humphrey wanted it ready for his family quickly, so after he paid Sam a 5% deposit, he had a new roof put on, new carpeting installed, and he renovated the kitchen. Sam now thinks the place looks great and has decided not to sell. A business law student told him he could back out of the oral agreement. Can he? Explain