The oft-told story of the Nordstrom customer who returned a set of tires:
A)
reinforces the need to maintain management control on what employees give away.
B)
reflects poorly on the manager since Nordstrom doesn't even sell tires.
C)
shows how irrational some customers are.
D)
illustrates positive ripple effects that can come from a service tale becoming a legend.
D
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The language story of Chevy's Nova name is
A. one of many examples of language-based marketing snafus in foreign markets. B. a costly mistake for Chevy and an example of the need for local adaptation. C. a needed warning about back translation and language sensitivity. D. an urban legend contradicted by the facts in the market.
Which of the following is considered by analysts when comparing the operations of two firms that are financed differently?
A. Total assets B. Earnings before interest and taxes C. Net sales D. Gross profit E. Retained earnings
Aisha is an employee at Bento Food Mart. Aisha is called for jury duty and as a result cannot work her scheduled shift. Bento fires Aisha. She successfully sues Bento for reinstatement. With respect to the employment-at-will doctrine, this is A) an example of the doctrine
B) an exception based on contract theory. C) an exception based on public policy. D) an exception based on tort theory.
Toyota found that consumers wanted cars to last longer and be more environmentally friendly. GM, however, enjoyed being the top U.S. car producer, and focused more on how many cars and trucks it could manufacture and not on what customers wanted from a vehicle. GM had more of a _____ orientation.
A. sales B. production C. market D. product E. customer