________ refers to how customers think about proposed or present brands in a market.
A. Dimensioning
B. Clustering
C. Positioning
D. CRM
E. Differentiating
Answer: C
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A ________ is an explicit or implicit promise in a contract with a customer to transfer goods or services
A) constructive obligation B) performance obligation C) liability obligation D) constructive liability
Bobbi Jo pulls one part from the production line every 15 minutes and measures its dimensions against the specifications. Bobbi Jo is using
A. acceptance sampling. B. a control chart. C. statistical process control. D. TQM.
Operating plans sketch out broad approaches for realization of the firm's strategic vision. These plans usually are developed for a period no longer than a 1-year time horizon because detail is "lost" by extending out the time horizon by more than 1 year.
Answer the following statement true (T) or false (F)
Which of the following roles states his/her belief pertinently to a suggestion or the subject being discussed?
A) information seeker B) opinion giver C) orienteer D) recorder