What audience-related challenges can be found in the following scenario? MTV wants to launch an educational "Rock the Vote" campaign designed to get its young listeners to register to vote. Those producing the radio spots are concerned that if their listeners have never taken part in the electoral process, they may be inclined to resist any message for the simple reason that registering involves
a behavioral change.
A) inattention
B) misperception
C) lack of motivation
D) inertia
D
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________can have a significant effect on the community and depending on the cause, can be either negative or positive
a) Advocacy groups b) Trade organizations c) Membership organizations d) Health groups
"Socrates was a Greek philosopher who went around giving people good advice. They poisoned him" (Speak
with Confidence, 166). This statement is an example of what type of introduction? A) anecdote B) question to the audience C) reference to the speaker D) reference to literature
__________ is another term for logical appeal
Fill in the blanks with correct word
Extemporaneous speeches involve thorough preparation but no memorizing at all, just a relaxed and informal style with the occasional referral to notes
Indicate whether the statement is true or false.