One configuration of a marketing channel entails producers selling to consumers with no intermediaries involved. This is called a:
A. limited distribution system
B. conventional channel
C. vertical marketing system
D. reciprocal channel
E. direct channel
Answer: E
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The most common misuse of focus groups is attempting to use them to:
A) generate research hypothesis for further study. B) brainstorm for new product ideas. C) draw general conclusions. D) carry out concept testing.
Which of the following enhances the meaning of your responses and can help support the appearance of professionalism?
A) Your nonverbal behavior B) Your manner of dressing C) Your use of filler words such as "uh" and "um" D) Your time management skills E) Supplemental material brought to the interview
Organizations that are in the start-up stage are characterized by all of the following EXCEPT:
A. high growth rates. B. significant customer loyalty. C. heavy emphasis on product engineering. D. basic product lines.
In the three -step flow of communication __________________ goes through several intermediaries and recycles back in real time increasing the speed in which information flows.
a. Buzz marketing b. Traditional media c. Word of mouth d. Viral marketing