In which PR technique can a spokesperson be interviewed by multiple stations at separate times?
a) Satellite media tour
b) Internet media tour
c) Social media tour
d) Digital media tour
a
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The narrative model of mass communication includes four key questions. Which of the following is NOT one of them?
A) Who says what? B) In which channel? C) To whom? D) Under what circumstances?
Canada has laws requiring a given level of Canadian media content for which of the following reasons?
A. because they are concerned about their culture being dominated by American media B. because they want to preserve the Canadian media industry C. because it would put the country at odds with the North American Free Trade Agreement D. all of these
Qualitative research is described by all of the following, EXCEPT:
a. It provides precise numbers for analysis b. It helps to explain the WHY behind an action c. It helps to "paint a picture" of your target audience. d. It helps you to better understand the feelings of your target audience.
At some weight loss clinics, pounds to lose are determined for each week, this is an example of which intervention?
a. social support b. stage-specific interventions c. verbal persuasion d. goal setting