A producer of country music CDs pays a share of local retailers' costs to get them promote its new releases. This is an example of ________ advertising.

A. comparative
B. institutional
C. selective
D. cooperative
E. pioneering


Answer: D

Business

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The Employee Polygraph Protection Act of 1988 prohibits private employers from using mechanical lie detector tests to investigate economic losses due to theft, embezzlement, or industrial espionage.

Answer the following statement true (T) or false (F)

Business

If 34,000 units are 80% complete with respect to direct materials, then the equivalent units of production for direct materials are ________. The weighted-average method is used.

A) 34,000 units B) 27,200 units C) 6800 units D) 40,800 units

Business

One of the difficult issues the organization may run into if it chooses a(n) ______ recruiting option is the presence of a bona fide seniority system, meaning a system that gives preference to individuals with longer tenure in the organization.

A. horizontal B. vertical C. external D. internal

Business

The era in which manufacturers were not concerned with satisfying the needs of individual consumers characterizes the ________ era of marketing.

A. sales-oriented B. value-based marketing C. production-oriented D. retailing-oriented E. market-oriented

Business