Answer the following statements true (T) or false (F)

1. Understanding the audience's attitude toward your speech topic is important in determining what type of persuasive speech to give.
2. If a neutral audience is uninformed about your topic, you need to provide basic information before you try to persuade them.
3. When you are speaking to an audience that is strongly in favor of your topic you should try to motivate them to action.
4. A proposition of fact is a statement designed to convince your audience that something is good, bad, desirable, undesirable, sound, beneficial, important, or unimportant.
5. A proposition of policy is a statement designed to convince your audience that they should take a specific course of action.


1. True
2. True
3. True
4. FAlse
5. True

Communication & Mass Media

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According to the cognitive valence theory, all of the following conditions are needed to produce a positive response from an increase in immediacy, except ______.

a. Person A’s behavior is attributed to the external rather than internal factors B. b. Person B perceives person A’s increased immediacy. c. Person A’s behavior causes person B to become moderately aroused. d. Person A’s behavior is perceived as culturally appropriate by person B.

Communication & Mass Media

Answer the following statements true (T) or false (F)

1. Most organizational experts usually recommend a situational approach in which the communication techniques depend on the goals of the participants. 2. Studies show judgments of whether an individual is guilty of sexual harassment depend on only the perceptions of the victim. 3. Power distance refers to a culture’s acceptance of status differences between groups of people. 4. Although researchers have documented expectancy effects with teachers toward students, the same phenomenon has not been found for workplace environments.

Communication & Mass Media

The way a message is sent is called _______

a. the channel b. the environment c. the occasion d. the meaning

Communication & Mass Media

Demetrius and Carla are friends and generally get along well. Over time, Demetrius becomes annoyed with Carla's habit of being late so often. After he realizes how much it really bothers him, Demetrius tells Carla that he was really frustrated when Carla recently showed up late to go to a movie, and they missed it. Demetrius sees the lateness as a lack of respect for him and his time. Carla is defensive at first and says that she is a busy person with a lot of stress and responsibility, and that Demetrius just needs to "chill out." As the conversation progresses, Carla agrees to call Demetrius in advance if she's going to be late and to try to avoid making appointments when she is not likely to show up or be on time. The next few times they get together, Carla is on time. In fact,

Demetrius and Carla make a joke about it. Using the details of this scenario, identify stages of this conflict process. What will be an ideal response?

Communication & Mass Media