What is an IMC audit? What do we need to know before launching an IMC campaign?
What will be an ideal response?
Answer: An IMC audit determines where the organization currently stands and, perhaps, makes recommendations for the future. IMC professionals recommend that we know the goal of the IMC campaign and have widespread agreement on that goal, know what messages we are currently sending to targeted consumers, know what databases we currently have and the information in those databases, understand whether we have the resources (funding, time, equipment, personnel) needed for a successful campaign, and determine whether we lack any key information.
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Culture, which can be derived from our nationality, race, ethnicity, religion, work environment, peer group, or gender has great influence on our communication with other people.
Answer the following statement true (T) or false (F)
What is one way that students of PR in the future will be able to make more thoughtful and informed choices as practitioners?
a. by using a research-first approach b. by integrating tactics with professional skills c. by explaining its budgets d. by challenging stereotyped perceptions of the PR profession
Deductive reasoning moves from a general premise to a specific conclusion
Indicate whether the statement is true or false
If a judge orders a trial proceeding closed, only the litigants can formally object to the order.
Answer the following statement true (T) or false (F)