Supermarket chain Reynold's is considering stocking a number of private-label products in order to offer customers the lowest possible prices. Explain how this strategy could benefit the company
What will be an ideal response?
Student answers may vary.
Private brands can be more profitable for Reynold's if it searches for manufacturers with excess capacity that will produce private label goods at low cost. Other costs, such as research and development, advertising, sales promotion, and physical distribution, are also much lower, so private labels can generate a higher profit margin.
Exclusive store brands can also help Reynold's differentiate itself from competitors. Many
price-sensitive consumers prefer store brands in certain categories. These preferences could give Reynold's increased bargaining power with marketers of national brands.
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A contract asset
A) represents the seller's performance obligation. B) arises when a customer's payment of consideration occurs prior to the seller's performance under the contract. C) represents the seller's unconditional right to receive consideration from a customer. D) arises when the seller's right to consideration from a customer is conditional upon something other than the passage of time.
Tammi, a marketing manager of a line of women's facial cleansers, is trying to determine how to better track her target audience's wants and needs. Under the 4 Ps classification of the marketing-mix elements, Tammi is considering the product element
Indicate whether the statement is true or false
Bullying and harassm
a. dignity at work b. peace at work c. employee engagement d. worker autonomy
Knowing the audience for your business presentation does NOT include
a. personally introducing yourself to each member of the audience prior to your presentation. b. attempting to mentally identify their ages, incomes, occupations, and gender. c. selecting audience participants according to the their perspective on the topic you will present. d. any of the above.