Tammi, a marketing manager of a line of women's facial cleansers, is trying to determine how to better track her target audience's wants and needs. Under the 4 Ps classification of the marketing-mix elements, Tammi is considering the product element
Indicate whether the statement is true or false
TRUE
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When voluntary export limits are imposed on the world's chief exporter
a. the exports of the nonrestrained suppliers may be deterred. b. a trade diversion effect may occur. c. the exports of the non-restrained suppliers may not be deterred. d. a trade diversion effect will not occur.
The armed forces and many government agencies typically use which one of the following to designate the public relations function?
A. Issues management D. Press agentry B. Public affairs E. Social marketing C. Propaganda
A forecasting method that computes a weighted average of all of the previous actual values of the time series is
a. exponential smoothing b. regression analysis c. stationary average d. weighted moving average
Companies create codes of ethics in order to make ethical decision making more predictable
Indicate whether the statement is true or false.