Public information about a company, good, or service appearing in the mass media as a news item is:
A. personal selling
B. advertising
C. mass communications
D. publicity
E. sales promotion
Answer: D
You might also like to view...
Typical instances used to clarify a point are called
A) examples B) stories C) testimonies D) statistics
________ is a period of rapid market acceptance and substantial profit improvement
A) Stagnancy B) Introduction C) Maturity D) Decline E) Growth
Lassen Corporation issued ten-year term bonds on January 1, 20x5, with a face value of $800,000. The face interest rate is 8 percent and interest is payable semi-annually on June 30 and December 31. The bonds were issued for $690,960 to yield an effective annual rate of 10 percent. The effective interest method of amortization is to be used. The entry on June 30, 20x5, to record the payment of
interest and amortization of discount is: A) Bond Interest Expense 32,000 Cash 32,000 B) Bond Interest Expense 34,548 Unamortized BondDiscount 2,548Cash 32,000 C) Bond Interest Expense 34,548 Cash 34,548 D) Bond Interest Expense 32,000 Unamortized BondDiscount 32,000
Alan wants to upgrade his look before a job interview. A friend tells him about a men's clothing line that allows potential customers to virtually try on suits and see what looks best. It even offers an interactive "custom fit" feature. After checking out his options, Alan takes his measurements and orders a suit without ever leaving his office. Virtually trying on a suit best describes which of the 4E framework objectives?
A. Excite B. Engage C. Energize D. Educate E. Experience