What are the characteristics of an ideal ad campaign?
What will be an ideal response?
In an ideal ad campaign, the right consumer is exposed to the right message at the right place and at the right time. The consumer is not distracted from the intended message. The ad properly reflects the consumer's level of understanding of and behaviors with the product and the brand. The ad correctly positions the brand in terms of desirable and deliverable points-of-difference and points-of-parity. The ad motivates consumers to consider purchase of the brand.
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Which of the following refers to a behavioral segmentation variable that involves segmenting markets into nonusers, ex-users, potential users, first-time users, and regular users of a product?
A) user status B) usage rates C) gender status D) income status E) loyalty status
A(n) ____ call center primarily does telemarketing.
A. blended B. multi-purpose C. outbound D. inbound
An attorney is subject to professional discipline if an unconscionable fee is charged a client
Indicate whether the statement is true or false
National TV ratings, collected with a "people meter" and published by Nielsen Media Research, are an example of ________ data.
A. external secondary data B. sensitivity data C. mechanical observational data D. internal secondary data E. interactive industry data