Strategic fit means there is a good match of a target market to the firm's culture and resource capabilities.
Answer the following statement true (T) or false (F)
True
Strategic fit means there is a good match of a target market to the firm's internal structure, culture, goals, and resource capabilities.
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Jake had an appointment at the doctor's, but couldn't make it on time because he was caught in traffic. By the time he reached the doctor's office, the doctor had already begun with the next patient. This illustrates the ________ of services
A) variability B) heterogeneity C) perishability D) intangibility E) homogeneity
"Cutting through the clutter" to get the audience's attention is one of the biggest challenges with marketing and sales messages
Indicate whether the statement is true or false.
Net profit margin is net profit before noncontrolling share of earnings and nonrecurring items to total assets
Indicate whether the statement is true or false
Monroe’s department is making a tough decision on enrollment numbers. Monroe is the only person who can access enrollment data. He realizes that the information will hinder his argument, so he decides to act like he cannot access the specific data that everyone is requesting. Monroe is using ______ as an influence tactic.
A. exchange B. information control C. coalition building D. assertiveness