Which of the following is not one of the original four Ps in the marketing mix as devised by McCarthy in 1960?
a. Place
b. Price
c. Pride
d. Promotion
c. Pride
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Brianna is a marketing manager who wants to have a strong two-way communication of ideas with customers and she considers it very important to directly ease customer confusion and persuade them to purchase. She does not care much about whether the cost per customer contact will be expensive. Based on the manager's consideration, ________ will be the most appropriate promotional form.
A. viral marketing B. advertising C. personal selling D. sales promotion E. direct marketing
According to Maslow's hierarchy of needs, the most basic needs are physiological needs.
Answer the following statement true (T) or false (F)
Identify a key technology in analytical customer relationship management (CRM) systems
A) failure effect and mode analysis B) probabilistic risk assessment C) neural networks D) data mining E) cognitive science
What is the beta for a portfolio with an expected return of 12.5%?
A. 0
B. 1
C. 1.5
D. 2