How can you measure advertising outcomes?

What will be an ideal response?


In creating advertising outcomes, be idealistic but be practical. Set the bar at a challenging and yet reasonable level: Then think about what you can actually accomplish. Establish a concrete benchmark, and don’t confuse measurements. This is crucial when you decide to examine how well you did with your advertising campaign. Lastly, figure out a time frame. The product type, the audience, and the price are just a few of the factors that will inform upon your time frame for success.

Communication & Mass Media

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What is the main focus of a political-economic approach to the media?

What will be an ideal response?

Communication & Mass Media

Good speaking skills can create unexpected opportunities in your professional career

Indicate whether the statement is true or false

Communication & Mass Media

When we study semantic rules, we learn that

a. words mean a lot in and of themselves. b. understanding occurs as a result of users agreeing on the same meanings for words. c. words typically can be interpreted in only one way. d. meanings rest more in words than in the people who use them. e. All of these choices are correct are true about semantic rules.

Communication & Mass Media

Oral citations in a speech should follow the same format as a written bibliography.

Answer the following statement true (T) or false (F)

Communication & Mass Media