What is the main focus of a political-economic approach to the media?
What will be an ideal response?
ANSWER:
The main focus of political economy is how structures of ownership and consolidation in media industries impact the type of content produced.?
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When PBS sells DVDs of its programs and spin-off products, this activity is
A) micromarketing. B) advertising. C) a fund drive. D) an auxiliary enterprise.
Although podcasts are a useful way to distribute audio files, they are expensive to set up and maintain
Indicate whether this statement is true or false.
When you are influenced by a media message during exposure, you experience:
a. an immediate effect b. an intended effect c. a real-time effect d. an exposure effect
Explain in detail three of the five types of communication—intrapersonal, interpersonal, small group, public and mass—and give an example of each
What will be an ideal response?