Of the following methods of evaluating advertising and ad campaigns, the one that has the most promise for the future is:
A) advertising tracking research
B) copytesting
C) online cookie analysis
D) cognitive neuroscience
D
You might also like to view...
Which statement is not true about pretests?
A) To the extent possible, a pretest should involve administering the questionnaire in an environment and context similar to that of the actual survey. B) A variety of interviewers should be used for pretests. C) The project director, the researcher who developed the questionnaire, and other key members of the research team should conduct some pretest interviews. D) It is a good practice to employ only experienced interviewers to conduct pretests.
______________ refers to the individual’s perception of how much control he or she has over an activity of event.
a. Ego strength b. Field dependence c. Locus of control d. Resultant luck
Small talk is light, informal conversation that has no agenda
Indicate whether the statement is true or false
The last step in DBR production scheduling is to?
a. Identify the constrained resource(s) or bottleneck(s) in the system b. Synchronize the release of work c. Use inventory buffers at the critical bottlenecks d. Forecast the demand