According to a 2000 PRSA/IABC survey, which of these qualities were more important to practitioners than salary?

B) access to technology
C) professional development
D) recognition by colleagues
E) All of the above


Answer: E

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. Selective exposure refers to people’s likelihood of exposing themselves to what supports their values and attitudes. 2. Schemata are the ways others reflect on how they view our identities. 3. Symbolic interactionism refers to how broad social forces affect an individual’s view of self. 4. Cultural heritage is often a part of establishing personal identity.

Communication & Mass Media

What has research discovered about opening lines (conversation starters)?

A. "Canned" opening lines have no usefulness in initial interactions. B. Opening lines work better when men use them than when women use them. C. A third person, topic, or object is a better conversation starter than a "canned" opening line. D. "Canned" opening lines are better than light, "get to know you" questions.

Communication & Mass Media

A company can prevent an issue from harming company’s reputation by addressing the problem during which stage of the issue life cycle?

a. potential stage b. current stage c. dormant stage d. crisis stage

Communication & Mass Media

How might you link the familiar and the unfamiliar when speaking to a group of senior citizens about the social connections made possible by Facebook?

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media