In planning its market offering, the marketer must address the five product levels of the customer-value hierarchy. Describe the "customer-value hierarchy" and identify the five levels of product contained within
What will be an ideal response?
Each layer adds more customer value. The five levels are:
1. the core benefit–the service or benefit the customer is really buying
2. the basic product–the actual product that provides the core benefit
3. expected product–a set of attributes and conditions buyers normally expect when they purchase the product
4. the augmented product–the marketer exceeds customer expectations
5. the potential product–which encompasses all the possible augmentations and transformations the product or offering might undergo in the future
These five elements constitute the buyers' consumption system.
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Indicate whether the statement is true or false
When it comes to criteria for segmenting markets, it is important that the size and purchasing power of a market segment should be clearly identified. In other words, it should be
A. accessible. B. actionable. C. identifiable. D. measurable. E. differentiable.
GR8 Stuf Company files a registration statement with the SEC before making an offering to the general public. The registration contains false, immaterial statements of which the investors are unaware. GR8 Stuf is charged with violating the Securities Act of 1933. GR8 Stuf's best defense is
A. the investors were not aware of the misrepresentations. B. the issuer reasonably believed the misstatements were true. C. the offering was made available to the general public. D. the untrue statements were not material.
Written defamation is libel
Indicate whether the statement is true or false