Which of the following is the most likely reason fraud within a company is detected?
a. Internal audits are conducted both routinely and unexpectedly.
b. External auditors have become more knowledgeable in how to look for fraud.
c. Internal controls have become more sophisticated.
d. Employees who have suspicions about possible fraud report them.
d
FEEDBACK: a. Incorrect.
b. Incorrect.
c. Incorrect.
d. Tips remain the most common way fraud is detected.
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Scarcity appeals:
A) only work in children's advertising because adults are aware of the ploy B) do not work for children because they cannot process the information C) urge consumers to buy a product because of some kind of limitation D) urge consumers to save money to buy the product later
If the Advertising Self-Regulatory Council rules against an advertiser, it will:
A) order the firm to discontinue the ad in a manner similar to the consent order of the Federal Trade Commission B) ask the firm to modify the ad or discontinue using it C) refer the case to the Federal Trade Commission (FTC) D) refer the case to the National Advertising Division (NAD)
________ are data collected for some purpose other than the problem at hand
A) Primary data B) Secondary data C) Virtual data D) Observational data E) Research data
Explain with examples how marketers segment markets based on occasions, benefits sought, and user status
What will be an ideal response?