Push money is one of the efforts taken by manufacturers to make wholesalers push the manufacturer's brands through the distribution channel
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
Push money is one of the trade sales promotion methods. Intermediaries receive push money as a bonus for pushing the manufacturer's brand through the distribution channel. Often the push money is directed toward a retailer's salespeople.
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What will be an ideal response?
What are the pros and cons of mail?
What will be an ideal response?
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