Which of the following questions does NOT reflect the decisions that marketing managers must make when choosing what media outlet to use for their advertising?
A. What type promotion objective do they have?
B. How well does the media fit with their promotion objective?
C. What type of advertising allowances are there?
D. What is the cost of reaching customers?
E. Do target customers see the media?
Answer: C
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Which of the following statements about blogs is most accurate?
A) Blogs are written by just one person. B) Blogs can invite spontaneous consumer feedback faster and more cheaply than traditional consumer research tools. C) Although wikis allow visitors to leave public comments, blogs do not. D) The commercial banking industry currently uses blogs the most.
What are the two sources of power discussed in the textbook?
a. Legitimate power and Coercive power b. Conglomerate power and Individual power c. Expert power and Referent power d. Organizational power and Personal power
The operations and supply chain functions develop detailed process maps of the operations and supply chain flows and test new processes in the:
A) concept development phase. B) planning phase. C) design and development phase. D) commercial preparation phase.
Marketerswho cannot forge a close personal bond with every customer but actively gather data and pursue a connection with customers who initiate contact have a _____ with the customers.
A. partial partnership B. limited relationship C. full partnership D. valued relationship