An important rule to keep in mind is that the offeree (the buyer) controls the acceptance and thus the resulting contract
Indicate whether the statement is true or false
F
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Customer relationship management focuses on retaining existing customers but not on acquiring new customers
Indicate whether the statement is true or false
Sharod witnesses a coworker accepting a particularly lavish lunch at the expense of a client, which is a code of conduct violation. Which of the following conditions would make Sharod the most likely to report the violation to superiors?
a. Sharod knows this person has never been warned before for ethics violations. b. Sharod knows that most of his coworkers are not aware of the specific provisions of the code. c. Sharod knows that many coworkers would retaliate against him for reporting violations. d. Sharod knows most of his coworkers disapprove of this kind of violation.
The following errors were made in preparing a trial balance: the $1,350 balance of Inventory was omitted; the $450 balance of Prepaid Insurance was listed as a credit; and the $300 balance of Salaries Expense was listed as Utilities Expense. The debit and credit totals of the trial balance would differ by
a. $1,350. b. $1,800. c. $2,100. d. $2,250.
To increase its revenues, US Airways has decided to sell space on the backs of the tray tables to sponsoring companies as a different medium for their promotional messages. The most effective promotional method for US Airways to use to find companies that would like to pay to have their promotional messages delivered to the 100 or so travelers on each of its flights would be:
A. push advertising B. personal selling C. direct advertising D. sales promotions E. publicity