Which of the following is true of marketing using a direct marketing channel system?
A) Direct mail and catalog sales are more labor-intensive than telemarketing, but are more efficient at customer interaction.
B) Using direct salespeople is generally cheaper than using brokers, sales agents, or manufacturer's representatives.
C) Telemarketing provides a better opportunity for a sales communication but is more labor intensive and usually more expensive than direct marketing.
D) Compared to indirect marketing channel systems, direct marketing channel systems maximize the number of customers that a business can profitably reach.
E) Digital marketing channels have a greater customer reach than other channels, but are also more expensive.
C
You might also like to view...
A disclosed principal is a principal whose identity is:
a. known to the agent b. unknown to the agent c. unknown to third parties to contracts entered into with the agent d. known to partners e. none of the other choices
Global value chains face higher levels of risk and uncertainty, requiring more inventory and day-to-day monitoring to prevent product shortages
Indicate whether the statement is true or false
Which of the following is true of a localization strategy?
A. It has low costs due to duplication of efforts in multiple countries. B. It promotes diffusion of innovation in multiple ways. C. It involves the development and distribution of standardized products worldwide. D. It is effective when pressures for cost reductions are low.
English is widely recognized as the international language of business, but of the roughly one billion English speakers in the world, only _______ speak English as their native language.
Fill in the blank(s) with the appropriate word(s).