A(n) ________ is a memorable catchphrase that captures the key idea of a business, its service, product, or customer.
A. tagline
B. mission statement
C. elevator pitch
D. executive summary
Answer: A
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A company's fixed marketing administrative expense was estimated to be $12 million. It has retained 245,000 customers and has acquired 36,000 new customers. The acquisition cost per customer is 10 times more than the retention cost per customer
If the retention cost per customer is $180, calculate the marketing and sales budget of the company. A) $236.6 million B) $338.4 million C) $183.9 million D) $120.9 million E) $85.8 million
When firms are ______, they often develop inertia and become resistant to change.
a. in trouble b. innovative c. successful d. discontinuous
Which developmental level is a follower at if she is described as “an enthusiastic beginner” and what leadership style should be used according to the SLII model?
What will be an ideal response?
Which of the following is not one of the four states included in a typical business cycle?
A. Repression B. Peak C. Recession D. Trough E. Recovery