Ads based on a(n)________ appeal depend on logic and speak to the audience's intellect
A) a rational
B) an advertising
C) an emotional
D) a localized
E) a melodramatic
A
You might also like to view...
Answer the following statements true (T) or false (F)
1. Functional congruence refers to how well something with an environmental purpose fits into the service setting. 2. Signs always convey their messages through the use of symbols. 3. The attire of the hospitality organization’s employees is part of the environment. 4. Two guests who have different cultural values and beliefs may respond differently to the same service environment.
According to the Dodd-Frank legislation, Federal Deposit Insurance Corporation-insured institutions are allowed to have only ________ percent of their capital invested in hedge funds and private equity funds
A) 2 B) 3 C) 4 D) 5
The following is a list of selected users of accounting information. Match the appropriate user to the following decisions they make with accounting information.
A. Assess whether an organization is likely to repay its loans with interest. B. Know what, when, and how much to purchase. C. Decide whether to buy, hold, or sell a company's stock. D. Assess whether a company has paid all required taxes and complied with securities rules. E. Judge the soundness of a customer before making sales on credit.
The Quick Company expects its sales to increase by 50% in the coming year. The firm's current EPS is $2.50. Its degree of operating leverage is 1.6, while its degree of financial leverage is 2.1. What is the firm's projected EPS for the coming year using the DTL approach? Donotroundintermediatecalculations.
A. $6.70 B. $6.83 C. $5.36 D. $6.90 E. $8.17