“I have felt racism. I once went to this party where I was the only white person there, and I felt really uncomfortable,” says Fletcher. Identify and explain the skill that Fletcher needs to work on in order to improve his verbal communication.

What will be an ideal response?


Fletcher needs to work on perspective taking, which is when you acknowledge the viewpoints of the people you’re interacting with. In particular, he might want to work on not assuming that he understands the experiences of people of color just because of a single incident where he felt temporarily uncomfortable.

Communication & Mass Media

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Studies have shown that host country nationals living in low immigration areas tend to define race relations in the terms used by the mass media more than those living in high immigration areas. Which of the following contributors to cross-cultural adaptation does this statement illustrate?

A. Effect of mainstream media. B. Effect of ethnic media. C. Political and social environment. D. Intergroup contact.

Communication & Mass Media

Which of the following is NOT listed as a suggestion for completing the front matter?

A. Title page B. List of figures and tables C. Foreword D. Executive summary

Communication & Mass Media

Briefly explain the difference between fact and inference, and provide an example of each.

What will be an ideal response?

Communication & Mass Media

Answer the following statements true (T) or false (F)

1. Social media is a primary tool used daily in the news industry. 2. Public relations professionals do not use social media in their work because it cannot be verified. 3. Social media coordinators write messages for social media. 4. A social media campaign uses one or more channels to deliver a brand or promotional message. 5. It is impossible to apply the Professional Strategy Triangle to social media campaigns.

Communication & Mass Media