The content dimension of a message reveals the new information, ideas, or suggested actions the speaker wants to express.
Answer the following statement true (T) or false (F)
True
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The structure of organizational communication refers to the lines of communication and the method in which messages flow
Answer:
Answer the following statement(s) true (T) or false (F)
1. Features and benefits must be tied together in the customers mind. 2. Ethnographic research can be used to elicit the inner feelings of the customer. 3. Account planning is really all about solving the client’s problem. 4. Research always replaces insight when it comes to interpreting research findings. 5. The consumer profile essentially answers the classic five W questions of journalism.
Because Reiko is Japanese, you assume she likes sushi. This is an example of
A. self-talk. B. stereotyping. C. impression management. D. self-fulfilling prophecy.
The language of PR shows an increasing reliance on military terminology. This is true in all of the following instances, EXCEPT one:
a. PR is complex and high stakes b. PR requires strategy and execution c. PR campaigns are often won d. PR campaigns need to marshal resources