What aspect of the product is being described when a used-car salesperson explains that each car comes with a one-year extended warranty and a two-year maintenance plan?
A. product style
B. associated services
C. actual product
D. product concept
E. product position
Answer: B
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Which of the following is true of the net marketing contribution of a firm?
A) It sets a benchmark to gauge improving or deteriorating marketing profitability. B) General and administrative expenses are included to assess the net marketing contribution. C) It is an internal in-process financial metric. D) It is equal to the revenues of the firm. E) It includes all operating expenses.
Which of the following is an example of a hybrid service?
A) teaching B) car C) restaurant meal D) soap E) air travel
The ____________ argument suggests duties that would bring imported goods up to the price level of goods in the domestic market.
Fill in the blank(s) with the appropriate word(s).
When speaking of organization development, what is being referred to?
a. specifically addressing employee participation in the public sector b. emphasizing team development c. coaching senior management d. the management of certain kinds of changes, especially how people implement and are affected by them