According to a principle known as ________, our first impressions of someone's communicative behaviors seem to stick in our minds more than second or third impressions do.
A. the primacy effect
B. stereotypes
C. the recency effect
D. perceptual sets
Answer: A
Communication & Mass Media
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According to the authors, credibility involves what a person is--not necessarily how others perceive her or him to be
Indicate whether the statement is true or false
Communication & Mass Media
The Toulmin model helps a speaker establish ethos.
a. True b. False
Communication & Mass Media
Someone who is always making jokes in a group and trying to lighten the mood is taking on what type of role?
A. informal B. unassigned C. assigned D. formal
Communication & Mass Media
Diana spoke louder when she reached the conclusion of her speech. Diana was using _______ to emphasize her point
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media