Which of the following would most likely be included in the forecasting section of a marketing plan?

A) demographic predictions
B) predictions of market trends
C) an analysis of psychographic trends
D) an analysis of the company's past performance
E) an analysis of shifts in industry styles and standards


D

Business

You might also like to view...

Rebecca sees a pair of beautiful silver shoes in a store window. She goes in and tells the shopkeeper, "If I am asked to the prom, I will buy those shoes. Please hold them for me." If the shopkeeper signs a note that says, "Will hold for Rebecca silver shoes, style 1028, size 8," will he have to honor that promise?

a. Yes, and there is a condition precedent to the contract of sale. b. Yes, there is a contract with a condition subsequent. c. No, there is no contract but simply an illusory promise. d. No, a contract is formed after Rebecca is asked to the prom.

Business

Intangible benefits generally do not lead to quantifiable gains in the long run

Indicate whether the statement is true or false

Business

Calculate the finance charge, the finance charge per $100, and the annual percentage rate for the following installment loan using the APR tables, Table 13-1 from your text (round dollars to the nearest cent). Amount Number of Monthly Finance Finance  Financed Payments Payment Charge Charge per $100 APR $2,800 18 $183.56

What will be an ideal response?

Business

In which of the following independent situations would the transaction most likely be characterized as a disguised sale?

a. Partner George contributes appreciated property to the GM Partnership, and three years later GM distributes $100,000 proportionately to the partners. b. Brianna contributes property with a basis of $20,000 and a fair market value of $50,000 to the BGB Partnership in exchange for a 20% interest therein. The partnership agrees to distribute $20,000 to Brianna in fifteen months, if partnership cash flows from operations exceed $100,000 at that time. The partnership does not expect to produce operating cash flows of over $100,000 for at least five years. c. Luis contributes appreciated property to the BLP Partnership. Thirty months later, he receives a distribution from the partnership of $15,000 cash. None of the other partners received a distribution. There was no agreement that BLP would make the distribution, and Luis would have made the contribution whether or not the partnership made the distribution. d. None of the above transactions will be treated as a disguised sale. e. a., b., and c. are all treated as disguised sales.

Business