Intangible benefits generally do not lead to quantifiable gains in the long run
Indicate whether the statement is true or false
TRUE
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An approach to segmenting consumer markets is ________ segmentation, which relies on consumer variables such as personality and AIOs (activities, interests, and opinions) to segment a market.
A. psychographic B. gender C. educational D. occupational E. geographic
How valuable a low-cost leader's cost advantage is depends on
A. the low-cost leader's ability to be the industry leader in manufacturing innovation so as to keep lowering its manufacturing costs. B. the aggressiveness with which the low-cost leader pursues converting the cost advantage into the absolute lowest possible costs. C. the leader's ability to combine the cost advantage with a reputation for good quality. D. how easy it is for the low-cost leader to gain the biggest market share. E. whether it is easy or inexpensive for rivals to copy the low-cost leader's methods or otherwise match its low costs.
Organizations derive much of their new business through _____, which are recommendations from satisfied customers
Fill in the blank(s) with correct word
In the body of a bad-news message, focus on objective reasoning for the refusal
Indicate whether the statement is true or false