Intangible benefits generally do not lead to quantifiable gains in the long run

Indicate whether the statement is true or false


TRUE

Business

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An approach to segmenting consumer markets is ________ segmentation, which relies on consumer variables such as personality and AIOs (activities, interests, and opinions) to segment a market.

A. psychographic B. gender C. educational D. occupational E. geographic

Business

How valuable a low-cost leader's cost advantage is depends on

A. the low-cost leader's ability to be the industry leader in manufacturing innovation so as to keep lowering its manufacturing costs. B. the aggressiveness with which the low-cost leader pursues converting the cost advantage into the absolute lowest possible costs. C. the leader's ability to combine the cost advantage with a reputation for good quality. D. how easy it is for the low-cost leader to gain the biggest market share. E. whether it is easy or inexpensive for rivals to copy the low-cost leader's methods or otherwise match its low costs.

Business

Organizations derive much of their new business through _____, which are recommendations from satisfied customers

Fill in the blank(s) with correct word

Business

In the body of a bad-news message, focus on objective reasoning for the refusal

Indicate whether the statement is true or false

Business