"Blind as a bat" is an example of

A. parallel structure.
B. a cliché.
C. jargon.
D. a euphemism.


Answer: B

Communication & Mass Media

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_____ language is used to express the feelings, attitudes, and emotions of the speaker, such as a person who describes a movie as "suspenseful."

A. Emotive B. Phatic C. Cognitive D. Identifying

Communication & Mass Media

Distinction between two items that share actual differences is a __________ contrast

Fill in the blanks with correct word

Communication & Mass Media

In design terms, white space

a. Is a waste of money because you could use that space for copy or other visuals b. Is also known as “positive space” c. Can draw attention to the copy or visual elements d. Creates eye fatigue when reading ads

Communication & Mass Media

What are the three parts of a conclusion?

a. attention-getter, audience relevance statement, and WOW statement b. summary statement, audience response statement, and WOW statement c. WOW statement, credibility material, and audience relevance statement d. summary statement, audience response statement, and attention-getter

Communication & Mass Media