In design terms, white space
a. Is a waste of money because you could use that space for copy or other visuals
b. Is also known as “positive space”
c. Can draw attention to the copy or visual elements
d. Creates eye fatigue when reading ads
c. Can draw attention to the copy or visual elements
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Transitions in public speaking __________
a) are only needed if your points are very different from one another b) help the audience see connections among your points c) are useful as final statements d) rarely add clarity to well-constructed presentations
You might think that Rocky is stronger than Percy simply based on his name because
A. names can suggest information about disposition and a sense of self. B. a person's name can reveal that person's age group. C. a person's name can suggest information about that person's characteristics. D. names can provide clues about someone's ethnicity.
Tamaya and Monique make certain they take time to talk to each other each day and plan weekly activities together. They share many of the same friends and in their conversations, they often share their feelings concerning personal issues. Tamaya and Monique's friendship illustrates ________, a theme in intercultural relationships.
A. a turning point B. similarity C. involvement D. competence
What is the first question to ask before beginning to write a PR tactic?
a. Why are you writing? b. When is the deadline? c. What is the budget? d. Who are the target readers?