The total on the "Supplier balance summary report" at January 31 should equal
A) the sum of the accounts payable and notes payable controlling accounts totals at January 31
B) the total of the purchases journal on January 31
C) the amount reported in the post-closing trial balance at January 31 for Accounts Payable
D) the balance in Accounts Receivable at January 31
C
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Which of the following statements is true of the influence of customer characteristics on a company's channel strategy?
A) The need for multiple channel intermediaries decreases as the number of customers increases. B) The need for multiple channel intermediaries is high during the early stages of market development. C) The need for multiple channel intermediaries increases toward the last stages of market development. D) The technique of direct selling is one of the most cost-effective means of serving large-volume retailers.
Which assertion is most closely related to the determination of the adequacy of the allowance for doubtful accounts?
a. Existence b. Valuation c. Rights and Obligations d. Presentation and Disclosure
________ tends to legitimize products, is very expressive, allows brand or company dramatization, and can build up a long-term image for a product
A) Direct mailing B) Telephone marketing C) Door-to-door selling D) Television advertising E) Printed-catalog marketing
On a cost per contact basis, personal selling is much more expensive than national advertising
Indicate whether the statement is true or false