When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is most likely practicing ________ marketing
A) value
B) societal
C) sense-of-mission
D) consumer-oriented
E) customer value
B
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Countries pursuing the ________ strategy sell the same product with the same promotional appeal as used in the home country, in world-market segments
A) product adaptation/communication extension B) product extension/communication adaptation C) dual extension D) dual adaptation
The Data Accountability and Trust Act of 2009 (DATA) requires data owners to notify which of the following when a data breach has been discovered?
A. The Securities and Exchange Commission (SEC). B. The Federal Trade Commission (FTC). C. The National Security Agency (NSA). D. The Federal Bureau of Investigation (FBI).
What benefit does having an anonymous reporting system confer that a simple reporting system beyond the chain of command may not?
a. a greater commitment to loyalty b. freedom from retaliation c. an ability to sidestep a direct supervisor d. the ability to report on coworkers
Which of the following features of the NAICS is not seen in the SIC?
A) The NAICS uses a digit based hierarchical system for classification. B) The NAICS codes facilitate international use. C) The NAICS was developed exclusively by the U.S. Census Bureau. D) The NAICS uses industry data collected by the U.S. Census Bureau.