Countries pursuing the ________ strategy sell the same product with the same promotional appeal as used in the home country, in world-market segments

A) product adaptation/communication extension
B) product extension/communication adaptation
C) dual extension
D) dual adaptation


C

Business

You might also like to view...

Eustress dampens spirits and results in debilitating effects.

Answer the following statement true (T) or false (F)

Business

Explain why it is difficult to standardize services and why many consumers may not necessarily want service standardization

What will be an ideal response?

Business

Exhibit Duckett Group The Duckett Group is trying to determine its optimal average cash balance. The firm has determined that it will need $5,000,000 net new cash during the coming year. The fixed transaction cost of converting securities to cash is $50, and the firm earns 10 percent on its marketable securities investments. Refer to Exhibit Duckett Group. What will be the total cost to Duckett of maintaining the optimal average cash balance, as determined by the Baumol model?

A. $35,356 B. $7,071 C. $18,493 D. $70,711 E. $53,190

Business

A holder is any person in possession of a negotiable instrument that is payable either to the bearer or to an identified person who is the person in possession

Indicate whether the statement is true or false

Business