How does self-serving bias work when good things and bad things occur?

What will be an ideal response?


According to self-serving bias, when good things happen we give ourselves more credit (often using internal attributions for success). However, when bad things happen, we accept too little responsibility for things that go wrong (and make external attributions as excuses).

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. Context is an important consideration when preparing a corporate communication piece. 2. A corporate communication writer should consider where the audience they are addressing works. 3. A corporate communication writer should understand the titles and work responsibilities of his intended audience. 4. Social media has overtaken email as the most common form of communication in organizations. 5. Selecting the right way to send a message is just as important as the message itself.

Communication & Mass Media

Imagine that you meet Suzette at a Halloween party. As part of her costume, she is wearing a mask that covers her whole face. Discuss the kinds of nonverbal cues that this mask is interfering with and describe the cues you might instead rely on for interpreting your conversation.

What will be an ideal response?

Communication & Mass Media

Which is the most vital feature for outdoor advertising?

a. Location b. Layout c. Headline d. Copy

Communication & Mass Media

A commencement speech is intended to combine humor with a serious point

Indicate whether the statement is true or false

Communication & Mass Media