"A form of communication not paid for or under the control of the nonprofit marketing organization through which the organization must earn coverage" is:
a. public relations
b. earned media
c. earned advertising
d. publicity
e. blogging
B
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The rising frequency of importation and exportation of goods falls within the ______ imperative.
a. peace b. economic c. technological d. ethical
Injunctive norms where there is approval or disapproval for behaving or not behaving in a particular way is known as ______.
a. a culture gap b. cognitive dissonance c. informational social influence d. normative social influence
People can acquire legitimate power in four ways, what are they? Provide a single example for each.
What will be an ideal response?
As per the text, in order to be a knowledge broker, which one of the following pieces of information would be LEAST important for a salesperson?
A. their customer's organization B. their customer's political beliefs C. their customers D. key dynamics and trends that can impact their customer E. their customer's business and industry