A selling idea may be:

a. Emotional
b. Rational
c. Neither rational nor emotional
d. Both rational and emotional


d

Communication & Mass Media

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_____ is the process of drawing a conclusion from evidence within the logical framework of the arguments

A) Accommodation B) Critical listening C) Logic D) Reasoning

Communication & Mass Media

How does the audience disposition affect a speaker?

What will be an ideal response?

Communication & Mass Media

The strategy of the UNICEF campaign was to do which one of the following?

a. create conversations b. change attitudes c. change behaviors d. change opinions

Communication & Mass Media

Which of the following asserts that a new product must pass through a sequential process with a public before it is adopted?

a. two-step flow theory b. inoculation theory c. diffusion of innovations theory d. uses and gratification theory

Communication & Mass Media