For most PR people, the idea of talking back to media is limited to demanding and getting their side of the story presented accurately. However, some PR people aggressively reply to media they think have wronged them
a. True
b. False
A
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Phillip organized his speech about movies into the following main points:
the silent era, the reign of the big studios, and the rise of the independent films. Phillip has chosen a temporal or time organizational pattern. Indicate whether the statement is true or false
By demonstrating strong arguments using the argument model, Brad won over his target audience
By the end of the speech, 90% of his audience was ready to implement his suggestions. Brad's _________ credibility was high. A. initial B. terminal C. derived D. character
According to the Elaboration Likelihood Model, listeners who elaborate more will be more persuaded by __________.
A. shortcuts that simplify their thinking about the topic B. evidence and arguments that support the speaker's thesis C. the speaker's positive ethos D. extended narratives that support the speaker's position
One way partners manage relational tension is ____________________, in which they assign each need to certain spheres, issues, or activities
Fill in the blank(s) with correct word