Marketing activities help to produce __________ without which a business cannot survive. The success of businesses tends to lead to job creation, a higher standard of living, and even money to go toward social causes. Therefore, marketing contributes to the ___________ of society.
A. customer satisfaction; technology
B. stakeholders; happiness
C. periods of prosperity; creation
D. profits; well-being
E. consumer well-being; economics
Answer: D
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An evoked set is the set of brands:
A) that are part of a person's memory, but not considered because they elicit negative feelings B) the consumer has awareness of, but has neither negative or positive feelings toward C) that a person would consider as potential solutions to meet a need D) that are viewed by a consumer as being approximately equal in terms of quality
Which of the following is true of marketing strategies that are being developed in the new marketing communications model?
A) They are more targeted, social, and engaging. B) They target much larger customer segments. C) They rely more on mass-media marketing techniques. D) They use very little alternative media. E) They include a greater number of print media ads.
Describe how Netflix was able to adjust their core competencies in order to enhance their competitiveness versus Blockbuster, which ultimately failed. Give another example of a company that has pivoted in order to remain competitive while one or more of its competitors failed.
What will be an ideal response?
Research results show that all but which one of the following statements is true of business communications?
A) The top characteristic sought in job candidates is communication skills. B) Communication is an important part of securing employment and getting promoted once on the job. C) As many as one-third of employees write poorly. D) Employees who are happy with how their company communicates difficult decisions are much more likely to recommend their company. E) Communication skills are more important in corporate settings than in self-employment.