An evoked set is the set of brands:
A) that are part of a person's memory, but not considered because they elicit negative feelings
B) the consumer has awareness of, but has neither negative or positive feelings toward
C) that a person would consider as potential solutions to meet a need
D) that are viewed by a consumer as being approximately equal in terms of quality
C
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Making adjustments to the marketing plan is part of which stage of market planning?
A) SWOT analysis B) portfolio analysis C) implementation and control of the marketing plan D) situation analysis E) development of marketing objectives
Answer the following statements true (T) or false (F)
1. All decisions are made better by groups. 2. Heterogeneous groups make better decisions than homogenous groups. 3. Due to the increased pool of skills, groups are more efficient than individuals in making decisions. 4. The best approach to group decision making is the democratic approach. 5. The consultative approach to group decision making is the most time-consuming.
Researchers can use the Chi-square test to determine whether responses observed in a survey follow the expected pattern.
Answer the following statement true (T) or false (F)
Robert is the director of a university-based group that provides individual counseling, specialized training, and research data to owners of small businesses. Robert's group is called a
A. small-business institute. B. university small-business administration. C. small-business development center. D. small-business improvement coalition. E. center for small businesses.