"Spa dentistry" involves the practice of pampering patients with neck rubs, foot massages, etc. during necessarily invasive treatments inside their mouths
Indicate whether the statement is true or false
True
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Which of the following is a disadvantage of PR?
A. It can misfire if mismanaged. B. It is subject to clutter. C. It does not contribute to sales. D. It is costly in both relative and absolute terms. E. It has less credibility than advertising.
A qualified person or organization that has the potential to buy your goods or services is a:
A. suspect. B. prospect. C. volunteer. D. lead. E. partner.
Which of the following is an example of a need?
A) Cara prefers working out at an indoor gym. B) Aisha feels connected when she has her cellphone on. C) Adam is hungry. D) Shul has to complete his essay for tomorrow's class. E) Oliver is looking for a new pair of Nike running shoes.
Which of the following describes the capabilities and skill sets possessed by a firm that distinguish the firm from its competition?
a. Core competencies b. Business intelligence c. Analytical toolbox d. Managerial levers