Which of the following is a disadvantage of PR?
A. It can misfire if mismanaged.
B. It is subject to clutter.
C. It does not contribute to sales.
D. It is costly in both relative and absolute terms.
E. It has less credibility than advertising.
Answer: A
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Haptics refers to the use of gestures and facial expressions
Indicate whether this statement is true or false.
Today, the "mass market" is actually splintering into numerous segments, each with its own wants, perceptions, preferences, and buying criteria. This implies that ________
A) the traditional marketing approach would be the best approach to follow B) the producers must consider themselves as a part of the value-chain process C) the producers should focus on niche markets D) all market segments are equally profitable E) target market strategies are no longer effective
At the beginning of the month, the Forming Department of Martin Manufacturing had 10,000 units in inventory, 30% complete as to materials, and 10% complete as to conversion. During the month the department started 60,000 units and transferred 62,000 units to the next manufacturing department. At the end of the month, the department had 8,000 units in inventory, 80% complete as to materials and 60% complete as to conversion. How many units did the Forming Department start and complete in the current month?
A. 68,000 B. 52,000 C. 62,000 D. 60,000 E. 58,000
The doctrine of stare decisis means:
a. to abide by decided cases. b. let the courts decide. c. let the superior argument prevail. d. to decide the case on its merits.