A company that divides its target markets based on their perceived level of loyalty is using
A. benefit segmentation.
B. socioeconomic segmentation.
C. outlet segmentation.
D. geographic segmentation.
E. behavioristic segmentation.
Answer: E
You might also like to view...
Which of the following is not one of the five stages of team development?
A. norming B. storming C. performing D. adjourning E. reforming
Linda wants to leave her company. No one ever seems to do what they say they will do. In addition, her manager's expectations seem to change from one day to the next. Linda is missing
A. trust of expertise. B. trust of disclosure. C. contractual trust. D. trust of justice. E. trust of capability.
Which of the following statements is true regarding a private label brand?
A) It is sometimes called as an exclusive brand. B) It is usually the low-priced option in the category. C) Stores often make lower margins on private-label brands. D) Retail stores devote huge marketing funds to support private labels.
A formal log-on procedure is the operating system's last line of defense against unauthorized access
Indicate whether the statement is true or false